We transform your challenges into mesurable and lasting opportunities
ABOUT
OUR EXPERTISE
Collective expertise Exponential growth
Our strength lies in combining three essential levers:
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A clear strategic vision, tailored to your reality and objectives.
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Proven operational expertise, built from extensive experience in highly competitive environments.
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A collaborative, human approach, where your challenges become ours.
We believe that a well-designed strategy only matters if it is executed with discipline.
Our expertise is built around three complementary pillars:
Strategic Consulting & Management
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Strategic analysis and global diagnostic (SWOT).
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Short, medium, and long-term planning.
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Business process optimization and performance management.
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Organizational structuring and executive coaching.
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Change management during mergers, acquisitions, or reorganizations.
Sales Development
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Prospecting and qualifying new clients.
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Designing sales strategies aligned with corporate objectives.
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Streamlining and deploying sales force operations.
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Customer loyalty and cross-selling strategies to maximize long-term value.
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Performance tracking with dashboards and KPIs.
Business Development
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Identifying new market opportunities and untapped niches.
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Crafting differentiated value propositions.
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Building strategic partnerships and new distribution channels.
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Defining competitive positioning and conducting profitability analyses.
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Developing short- and mid-term roadmaps for sustainable growth.
OUR SERVICES
By working with CanEdge Solutions , you gain access to:
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Clear and objective analyses of your current situation.
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Actionable roadmaps aligned with your business ambitions.
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Powerful tracking tools to measure progress at every step.
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Personalized support, whether you need to reorganize, enter a new market, or optimize sales operations.
We are more than a consulting firm: we are a strategic partner that propels your business toward its full potential.
OUR DNA
CanEdge embodies an approach grounded in eight pillars that guide each of our actions:
COMPETENCE
proven expertise across multiple industries
DEVELOPMENT
creating long-term growth and value
AGILITY
the ability to quickly adapt solutions to evolving realities
GLOBAL VISION
awareness of both local and international markets
INNOVATION
fresh thinking and forward-looking strategies
EXECUTION
turning strategy into lasting impact
EXCELLENCE
a constant drive for concrete and measurable results
PASSION
an enthusiasm for the customer, for business, for success
OUR TEAM
Richard
Tremblay
President & Chief Executive Officer
With extensive experience in sales management and business development, Richard has built his career on driving company growth and optimizing commercial performance. A visionary strategist, he has designed and executed business plans that have delivered measurable results across both local and international markets.
Leadership • Strategy • Growth
His expertise includes:
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Sales Growth Strategy Development – Designing and implementing impactful business plans.
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Sales Team Performance Optimization – Restructuring, training, and deploying teams to maximize effectiveness.
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Business Development Leadership Support – Guiding executives in identifying and capitalizing on new opportunities.
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Marketing & Sales Alignment – Creating synergies to improve lead generation and conversion rates.
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Leadership Coaching & Performance Management – Supporting managers in strengthening their impact and team engagement.
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Operational Support & Advisory – Practical guidance rooted in deep understanding of all key business functions (manufacturing, distribution, retail, finance, etc.).
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Strategic Alliance Building – Structuring long-term, mutually beneficial partnerships to accelerate growth.
As President & CEO of Solutions CanEdge, Richard Tremblay leverages his leadership and expertise to guide organizations toward sustainable growth strategies, strategic alliances, and enhanced performance in today’s evolving business landscape.
Stephen
P. Veroba
Director, Business Development
With over 30 years of experience in sales leadership positions, Stephen has dedicated his career to building and leading high-performing teams in competitive environments. Most recently, he served as Regional Director of Sales at Benjamin Moore & Co. (2017–2025), where he successfully led growth initiatives across multiple markets.
Leadership • Strategy • Growth
Recognized for his talent development and data-driven decision-making approach, Stephen has mastered the art of understanding real customer needs and aligning sales strategies with business objectives. His expertise includes:
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Leadership & Team Development – Training and inspiring leaders and their teams to excel.
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Data-Driven Decision Making – Using analytics to guide strategies and optimize performance.
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Customer-Centric Selling – Understanding customer needs and motivations to offer tailored solutions.
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Competitive Landscape – Identify differentiating levers against competitors.
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Networking & Relationship Building – Developing strong, lasting relationships to foster long-term success.
As Director of Business Development at Solutions CanEdge, Stephen leverages his strategic insight and hands-on experience to drive growth for partner organizations. Recognized for his ability to identify strong distribution networks and enhance product positioning, he plays a key role in expanding brands into new markets. With a global vision and a deep understanding of commercial dynamics, Stephen helps implement effective and sustainable business development strategies.
Marie-Claude Nicole, B.B.A
Director, Business Development & Strategic Partnerships
With over 20 years of experience in Vice President and senior leadership roles in sales, strategic marketing, and business development, Marie-Claude supports manufacturing organizations in structuring and accelerating their growth, both across North American markets and strategic international markets.
Her background spans B2B and B2C environments, working with manufacturers and distributors in sectors including industrial and medical equipment, pharmaceuticals, consumer products, packaging, cosmetics, food, and multi-channel distribution. She has led initiatives in market development, distribution network structuring, sales team structuring, and key account management across Canada, the United States, and international markets.
Strategy • Growth • Partnerships
Recognized for her analytical approach, strategic vision, strong field-level insight, and a results-driven, value-creation-focused mindset, she acts as a growth partner for organizations seeking to secure their distribution channels, optimize their commercial models, and support sustainable expansion. Areas of expertise :
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Growth Strategy & International Expansion -Development of market entry strategies for North American and international markets, geographic prioritization, and structuring of sustainable growth plans.
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Distribution Network Development - Identification, selection, structuring, and optimization of distributor, agent, and strategic partner networks.
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Go-To-Market & Commercial Structuring - Alignment of sales channels, product portfolios, pricing strategies, and distribution models.
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Key Account Management & Development - Development of long-term strategic relationships with key accounts across North America and international markets.
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Negotiation & Strategic Partnerships - Negotiation of complex agreements, alliance structuring, and optimization of commercial relationships.
Marie-Claude supports manufacturing organizations seeking to transition from a local or regional presence to a structured, profitable, and sustainable North American and international distribution footprint. Her deep understanding of commercial dynamics, distribution networks, and international markets
enables her to guide organizations in strategic decision-making while mitigating the risks associated with
expansion.
Mario
Tremblay
Director, Sales Execution
With over 20 years of experience in senior sales and marketing leadership roles, Mario has distinguished himself through his ability to mobilize teams, build high-performing commercial strategies, and transform organizations through operational excellence.
Leadership • Performance • Execution
He has held executive positions in leading organizations, including Vice President of Sales and Business Unit Director for Quebec at AstraZeneca, as well as VP of Sales and Marketing at BJ Media. His background spans both the pharmaceutical and media industries, with a consistent focus on delivering measurable growth through engaged and well-equipped teams. His expertise includes:
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Sales Execution – Turning strategies into concrete, measurable results.
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Team Mobilization – Inspiring, training, and supporting managers and their teams.
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Commercial Project Launches – Successfully leading product and market rollouts.
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Strategic yet Practical Vision – Combining long-term thinking with disciplined execution.
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Mentorship & Coaching – Guiding leaders in career development and performance management.
As Director, Sales Execution at Solutions CanEdge, Mario leverages his leadership and experience to ensure organizations execute their growth strategies with efficiency and impact.
Laurie
Dumas
Director, Marketing & Growth Strategies
Laurie brings extensive expertise in product development, strategic project investment, and go-to-market execution across both local and international markets. She has supported the growth of multiple organizations by structuring high-performance sales strategies tailored to competitive business environments.
Strategy • Product • Growth
Her approach is based on a combination of strategic vision and rigorous execution, enabling organizations to transform their projects into tangible successes. Accustomed to collaborating with international companies, she understands the dynamics of diverse markets and knows how to effectively position offerings to generate sustainable growth. Her key skills include:
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Product development and project investment – Transforming an idea into a viable and profitable offering.
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Marketing and sales strategy – Deploy effective marketing plans.
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Positioning and Differentiation – Helping businesses stand out in competitive markets.
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International Strategies – Adapting and executing plans for global markets.
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Collaborative Leadership – Working in synergy with stakeholders to maximize impact.
As Director, Marketing and Growth Strategies at CanEdge Solutions, Laurie uses her experience to guide organizations in their development projects, from design to commercialization, in order to foster sustainable growth and international influence.
Grow with CanEdge
